Without a mandate to sell millions of copies with each tentpole title, Microsoft’s mandate will shift to accomadating a wide array of interests.Īnd Microsoft is ready to make more games. On the publisher side, moving to the subscription model opens the door for Microsoft to take more risks. They’ll be more likely to at least try every Xbox One exclusive going into the holiday games rush, and those games will be more attractive than games from other publishers. Subscribers, less burdened by budget, will play more games. Players will get access to titles across a wider array of genres, rather than the shooters and racing games that currently make up a large portion of the system’s exlusives. Looking at services like Netflix and Spotify, we know the profound potential benefits of a game console with a meaningful subscription service for new content. What if Xbox becomes the Netflix of video games? By adding its best and brightest games, Microsoft may finally give Game Pass the tools it needs to succeed, and in doing so, could find a new way forward for the Xbox platform. Between the relatively limited selection, and the lack of new, high-profile games it has never become the industry changing “Netflix of video games” that it could (and maybe should) be. Game Pass has been around since mid-2017, but has never gained much traction. Even without it, Microsoft’s first-party games have made some compelling cases for the console, but the sheer number of PlayStation 4 exclusives dwarfs anything Microsoft could offer. The Xbox Play Anywhere program, which allows players who own a first-party Microsoft game to play it on Windows 10 or Xbox One, sounds great in theory, but doesn’t incentivize buying a console. Since 2016, Microsoft has struggled to make a compelling case for owning an Xbox One. Xbox Game Pass is now the best case yet for everyone to own an Xbox One
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